Under the patronage of Major General Dr. Hisham Abu Nasr - Governor of Assiut and Professor Dr. Ahmed Al-Manshawi - President of Assiut University, supervised by Professor Dr. Ahmed Abdel Mowly - Vice President of the University for Educational and Student Affairs, and Professor Dr. Yasmin Al-Kahki - Dean of the Faculty of Specific Education in Assiut, in cooperation with: Mr. Salah Al-Sukari - Chairman of the Board of the Middle East Investment Group, Engineer Mohammed Al-Sukari - Executive Director of the Middle East Investment Group, and Consultant Mohammed Mar'i - Legal Advisor to the Middle East Investment Group. The aim is to transform ideas into real projects that support the local economy. The exhibition showcased distinctive and innovative creative work by students from the Faculty of Specific Education, reflecting the cultural identity of Assiut Governorate, while considering sustainability and using eco-friendly materials. A total of 29 male and female students participated, divided into 7 groups, where each group created a model (maket), designed a logo for the sales outlet, and presented a plan clarifying the design idea. Dr. Yasmin Al-Kahki explained that the competition represents a real platform for creativity and an opportunity to showcase modern design models that respect local identity.